An integrated contextual first DSP where dynamic creative optimization, attention metrics, and proprietary audience discovery technology work together to boost campaign performance without compromise.
Plan, buy, optimize, and drive greater performance with creative automation, ad attention & contextual intelligence, and lift ROAS on every impression.
Creative Automation turns one set of assets into multiple, on-brand ad variations —resizing, reformatting, and personalizing ads for different audiences. It means faster launches, lower creative costs, and the ability to scale personalization that improves engagement and conversion. By enabling rapid testing, real-time updates, and fatigue prevention, Creative Automation helps direct more budget toward the highest-performing creative, boosting ROAS and reducing wasted spend.
Dynamic Content Optimization (DCO) automatically serves the most relevant creative for each impression, using real-time signals like audience, context, and downstream performance data to tailor messaging, imagery, and offers. This means that different ads are utilized to engage the right person at the right moment, lifting CTR, conversion rates, and ROAS while reducing wasted impressions. By continuously testing and promoting top-performing assets, DCO accelerates learning, streamlines campaign management, and ensures budgets work harder—helping you hit KPIs faster without increasing spend.
Creative Personalization helps squeeze more performance out of every dollar by making each impression more relevant. By tailoring creative to audience segments, location, intent, and context, it drives higher engagement, CTR, and conversion rates—boosting ad relevance scores and winning better placements at lower bid costs. At the same time, it cuts waste by avoiding mismatched impressions, reduces production time with automated variant creation, and speeds optimization through real-time testing—the result: stronger ROAS, lower CPA, and faster KPI achievement without increasing spend.
Our creative team unites creativity and data-driven insights to deliver channel-specific assets quickly and efficiently. Marketers benefit from faster launches, simplified approval processes, and consistent brand storytelling across every channel—without the need for added resources. Every asset is built for performance and optimized in real time, ensuring budgets flow to what works best. The Studio creates a continuous learning loop that fuels smarter strategies, removing barriers of cost, complexity, and time to give campaigns greater agility, scale, and measurable impact.
AI-driven audience discovery helps break out of the limits of existing targeting tactics by using contextual signals to find high-value audiences they hadn’t considered. By analyzing page content, sentiment, and engagement patterns in real time, it identifies people who are actively showing interest in relevant brands and topics—even if they’re not in your CRM or have ever visited your website. This expands reach to qualified, in-market prospects, increases scale without diluting relevance, and often uncovers new pockets of high-intent audiences at lower CPMs. The result is more efficient spending and better performance against KPIs.
Contextual Similarity Targeting helps to extend the impact of your campaigns by finding more of the environments that have proven to work. By analyzing the content, structure, and themes of the landing pages you’re driving traffic to, it identifies and matches similar high-quality publisher pages across the open web. This means your ads run in contexts that mirror your best-converting environments, increasing the likelihood of engagement and conversion without relying solely on predefined audience data. The result is more scale with the same—or better—performance, reduced wasted impressions, and more efficient use of budget, all while keeping relevance and brand alignment high.
Attention metrics measure the quality of exposure—how much real focus an ad gets, not just whether it was viewable. We track signals like time-in-view, percentage of the ad in view, interaction events, scroll speed, and engagement within the ad unit. These insights reveal which placements, formats, and contexts truly capture audience attention, allowing budgets to shift toward higher-quality impressions. The result is reduced waste, more substantial brand impact, and better conversion potential—all by investing in inventory that gets noticed.
Our Engagement Technology measures how long visitors stay and what they do on your landing pages or website—tracking dwell time, scroll depth, clicks, and navigation. For media planners and buyers, this means you can optimize toward traffic that proves its value after the click, shifting spend to placements, audiences, and creatives that deliver deeper on-site engagement. The result is less wasted budget, lower acquisition costs, and substantial proof that your media is driving meaningful interactions—not just clicks.
Programmatic Your Way—
Self-Serve, Managed, or Hybrid Flexible solutions to help you achieve better campaign results.
The best performing programmatic advertising channels to engage new audiences and drive full-funnel campaign objectives.
Direct path curation of premium, vetted supply sources and publishers. Integration with the best programmatic campaign partners.
We were expecting a home run, but Storygize hit a grand-slam!
Dave Hennessy
Director, Programmatic
Dentsu