On paper, CPM (Cost Per Thousand Impressions) and VCR (Video Completion Rate) look like smart metrics:
- CPM measures the cost efficiency of reach.
- VCR shows what percentage of videos are completed.
But here’s the problem:
- A low CPM doesn’t guarantee quality placements or audience attention.
- A strong VCR still means you paid for impressions that didn’t complete—and even “completed” views may not equal genuine audience engagement.
Forward-thinking buyers are moving to a more innovative model: CPCV + Site Engagement.
- CPCV (Cost Per Completed View): You only pay when your video is watched to the end—100% of spend tied directly to guaranteed completions.
- Site Engagement: Measure what happens after the view—time on site, interactions, conversions—real outcomes, not vanity metrics.
The Difference:
- CPM + VCR = Efficiency on paper, wasted spend in practice.
- CPCV + Engagement = Guaranteed attention and measurable business impact.
For performance-minded buyers, the question is simple:
Are you optimizing for exposure—or optimizing for outcomes?
At Storygize, we help agencies and brands make this shift—anchoring video investment to completed views and post-view engagement that drives measurable value. If you’re ready to move beyond impressions and start buying outcomes, let’s talk.
