Category: Campaign Strategy

Smiling doctor using laptop at home in bright living room
Why Healthcare Brands Need Contextual Targeting in a Post-Cookie World
Stop-Optimizing-Digital-Trader-
Stop Over-Optimizing: Why Programmatic Campaigns Need Patience, Not Constant Tweaks
CTR (Click-through rate)
Are CPMs and VCRs Keeping Video Buyers Focused on the Wrong Goals?
Reach-and-Frequency
Rethinking Reach & Frequency in the Programmatic Era
Holiday Campaign
Digital Holiday Campaigns That Win—No Matter What the Market Does
Squencing-Cross-Device-
The Power of Cross-Device Story Sequencing: How AI-Driven Personalization is Transforming Digital Advertising
ContextualTargeting_CocktailKitsBlog
Tis the Season of Contextual Targeting and Creative! Which Season are You In?
Storygize-Holiday-Campaign-Success-Metric-–-1
Why Active Engagement Matters for Holiday Campaign Success
Campaign Planning
And just like that… the holidays are here.
Why Native Advertising Beats Out Traditional Advertising In Today’s Technological Age_1
Why Native Advertising Beats Out Traditional Advertising In Today’s Technological Age
What is the Difference Between Programmatic Native Advertising and Native Advertising?
What is the Difference Between Programmatic Native Advertising and Native Advertising?
Audience
Why Your Ad Campaigns are Not Generating the Targeted Exposure You Want
What is Retargeting? – Remarketing vs Retargeting & How it Works
What is Retargeting? – Remarketing vs Retargeting & How it Works
Presentation Of Chart With Pieces Of Doughnut
Types of Online Advertising for Your Business
Effective Advertisement Campaign Planning and Strategy Ideas
Effective Advertisement Campaign Planning & Strategy Ideas
How to Make Sure You Always Hit the Target with Native Advertising
How to Make Sure You Always Hit the Target with Native Advertising
How to Create Content that Works for Your Native Ad Campaign Goals
How to Create Content that Works for Your Native Ad Campaign Goals