Category: Programmatic

From Machine Learning to Agentic AI: The Roadmap Every Media Planner Needs to Save Time and Money

AI, Digital Advertising, Programmatic

Stop Over-Optimizing: Why Programmatic Campaigns Need Patience, Not Constant Tweaks

Campaign Measurement, Campaign Strategy, Programmatic

Are CPMs and VCRs Keeping Video Buyers Focused on the Wrong Goals?

Campaign Measurement, Campaign Strategy, Programmatic

Rethinking Reach & Frequency in the Programmatic Era

Campaign Strategy, Programmatic

Digital Holiday Campaigns That Win—No Matter What the Market Does

Campaign Strategy, Programmatic, Seasonal Campaign

The Power of Cross-Device Story Sequencing: How AI-Driven Personalization is Transforming Digital Advertising

Campaign Strategy, Content Strategy, Programmatic

How to avoid running ads next to political content

Best Practices, Programmatic

Storygize Increases Security While Reducing the Cost of Data Transfer with AWS PrivateLink

Programmatic, Technology

Tis the Season of Contextual Targeting and Creative! Which Season are You In?

Campaign Strategy, Programmatic

Why Active Engagement Matters for Holiday Campaign Success

Campaign Strategy, Programmatic, Tracking & Metrics

And just like that… the holidays are here.

Campaign Strategy, Native Ads, Native Advertising, Programmatic

Avoid Annoying Your Audience by Utilizing Native Advertising in These Three Formats

Native Advertising, Programmatic

Programmatic Marketing & Advertising: Media Buying & Ads Explained

Native Ads, Programmatic

Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]

Content Marketing, Native Advertising, Programmatic

Native Advertising Results – What Is The Connection Between Ad Viewability And Performance?

Native Ads, Native Advertising, Programmatic

Why Your Ad Campaigns are Not Generating the Targeted Exposure You Want

Campaign Strategy, Native Advertising, Programmatic