Businesswoman Analyzing Data with AI Assistant in Modern Environment

From Machine Learning to Agentic AI: The Roadmap Every Media Planner Needs to Save Time and Money

Smiling doctor using laptop at home in bright living room

Why Healthcare Brands Need Contextual Targeting in a Post-Cookie World

Stop-Optimizing-Digital-Trader-

Stop Over-Optimizing: Why Programmatic Campaigns Need Patience, Not Constant Tweaks

CTR (Click-through rate)

Are CPMs and VCRs Keeping Video Buyers Focused on the Wrong Goals?

Reach-and-Frequency

Rethinking Reach & Frequency in the Programmatic Era

Holiday Campaign

Digital Holiday Campaigns That Win—No Matter What the Market Does

Read more